ADVOCACY

I. Title: ECO RATHER THAN EGO

II. BACK GROUND:

"Eco Rather Than Ego" is an advocacy campaign that promotes the idea of putting

environmental concerns ahead of personal egos. The program aims to motivate

people to embrace eco-friendly lives, make sustainable decisions, and work

together to protect the environment.

III. AIM:

Encourage people to prioritize community well-being over individual needs by

emphasizing the importance of little, everyday actions in contributing to a healthy

planet. To lessen the environmental impact of human lifestyles, advocate for

thoughtful consumption choices, eco-friendly products, and sustainable

behaviors.

IV. Objectives(S):

1. Use social media sites such as Instagram, Twitter, and Facebook to publish

visually appealing content such as graphics, films, and user-generated content

that promotes eco-friendly practices and community projects.

2. In metropolitan locations, use street art and guerilla marketing strategies to

create visually spectacular displays that inspire thinking and persuade pedestrians

to examine their environmental impact.

V. Target(S):

Millennials and young adults. This demographic is frequently vocal about social

and environmental issues. They may be more open to adopting sustainable lives,

making eco-friendly decisions, and actively participating in environmental

awareness initiatives.

VI. PARTNER(S):

1. Public Service Announcements (PSAs): Work with media outlets to create and

air PSAs on television and radio that offer powerful messages about the

significance of adopting eco-friendly solutions for the greater good.

2. Collaboration with schools to integrate environmental education into the

curriculum, encouraging a sense of responsibility and eco-consciousness among

pupils.

3. Community Events: Hold local events such as eco-friendly markets, tree

planting campaigns, and educational workshops to directly engage communities

and inspire collaborative efforts.